The ICC Champions Trophy 2025 brings together top cricket teams and leading global brands. This article outlines the official sponsors and partners, their roles, and their impact on the tournament.
Key Sponsors Ensuring Global Reach
Emirates, Aramco, and DP World contribute to logistics and international visibility, ensuring seamless operations and a strong global presence.
- Emirates continues its long-standing partnership with the ICC, providing travel support for teams and fans. Its extended agreement until 2031 includes branding on umpire uniforms and digital platforms. With Dubai hosting select matches, Emirates enhances regional connectivity.
- Aramco, a Saudi energy company, supports ICC events to promote cricket in emerging markets. Their four-year agreement funds grassroots programs and infrastructure improvements, strengthening cricket’s presence in the Middle East and Asia.
- DP World oversees logistics, delivering equipment to young players worldwide. Since 2023, they have distributed over 2,500 kits to India, South Africa, and the UAE. Their role ensures smooth operations across Pakistan and Dubai.
Enhancing Fan Engagement Through Partnerships
Coca-Cola and Royal Stag create engaging experiences for fans through various campaigns and interactive initiatives.
- Coca-Cola, the official non-alcoholic beverage partner until 2031, runs initiatives like Share a Coke with Your Cricket Hero to connect with fans. Their branding spans multiple ICC tournaments, including the Champions Trophy and T20 World Cup.
- Royal Stag, an Indian whiskey brand, extends its ICC partnership until 2027. They organize fan zones and contests, strengthening cricket’s cultural significance in South Asia.
- FanCraze and Near introduce digital innovations. FanCraze’s Crictos Super Team allows fans to create virtual squads, while Near enhances ticketing and live updates using blockchain technology.
Expanding Viewership with Digital and TV Broadcasting
Disney+ Hotstar and Star Sports provide comprehensive coverage through digital streaming and television broadcasts.
- Disney+ Hotstar streams all matches with multilingual commentary in English and Indian languages. Features like real-time stats and expert analysis engage 150 million subscribers, shifting viewership from TV to digital platforms.
- Star Sports remains the primary television broadcaster in regions such as Sri Lanka and Nepal. Their coverage spans Pakistan’s stadiums and Dubai’s neutral venues, ensuring a global audience across 200+ countries.
Social Impact and Community Development
The ICC’s Cricket For Good initiative, in collaboration with UNICEF, focuses on youth development and education.
- During the 2025 tournament, they will sponsor cricket clinics in Pakistan and the UAE to nurture young talent.
- Local NGOs, supported by DP World, will distribute sports gear to underprivileged children through initiatives like Equipment for All, making cricket accessible to all.
Strengthening the Champions Trophy 2025 Legacy
The 2025 tournament marks cricket’s return to Pakistan after 28 years, with India’s matches hosted in the UAE. Sponsors like Emirates and DP World streamline logistics, while Coca-Cola and Royal Stag enhance fan engagement.
With a 19-day schedule and eight-team format, brands capitalize on key markets in Asia and beyond. Aramco’s sponsorship in Saudi Arabia aligns with cricket’s expanding fanbase in the Middle East.
By combining tradition with innovation, these partnerships ensure the Champions Trophy 2025 becomes a defining moment in cricket history.